Using latest technology while designing online stores is very important, at the same time you must also pay attention to the customer experience. Most of the business owners do not know much about this feature of online store and hence it remains neglected. Even after creating unique and attractive website, owners keep on wondering why customers are turning back from their website. One of the reasons could be bad or absence of customer experience perspective in design.
Developers and owners are two entities involved in the process of website design. Developer understands the requirements from store owner and design store with seller’s perception. This is where problem starts. Owner has everything as per his wish but he might be missing on what the buyer want or expect from his online stores. Let’s consider following diagram which shows different layers or tasks involved in website design.
Top two tasks deal with the customer experience and should be driven by “buyers”. It is hard to understand what user exactly wants when there is no direct face-to-face connection with the user and these two tasks exactly talk about that. Here we will discuss about the effect design of these two layers of your online store website.
Usability
Website usability refers to the ease of interaction and powerful navigation system. Clarity in the flow and intuitiveness in overall user actions can add value in satisfying customer experience. Content with high value propositions is another factor which increases the usability of the website. Clear indication of products, prices, discounts, cart items will surely minimize drop outs from your stores. Usability testing tools are available on net to evaluate the usability factor. If it is lower than expected you can re-organize your content and products or changes sequence of pages taking users to “Order Now” pages. Here you are seldom required to change the overall design or visual template for your store.
Influence
Here influence means the process of guiding the user through the predefined sales process. When your website has “usability” feature, then you can expect normal sales as per your expectations but when your website has influence element, then sales can grow to highest possible levels. Designing your web-pages for right kind of influence requires tactful thinking and better understanding of buyers in your niche. An influential website will show all possible alternatives, add valuable information about product and then slowly drag user to the “Order Now” page. Soft emotional appeals instead of cheap or harsh marketing campaign can achieve lot more influence in your website.
Remember above points while designing your next online stores website to give rich user or customer experience to your store visitors.
View more information on Magento Certified Solution Spécialiste, Freelance E-commerce Développement and E-commerce Développement Spécialiste. This expertise of author has really been appreciated by viewers.
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